"Alta Gracia Apparel"

Privacy Policy

Effective June 20, 2019

At Alta Gracia Apparel (“Alta Gracia”), we respect and are committed to protecting the privacy rights of visitors to www.altagraciaapparel.com (the “Site”).   This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from the Site.

This Privacy Policy is incorporated into Alta Gracia’s Terms of Use.  By using the Site, you expressly consent to the collection, storage, disclosure and use of your information as we have outlined in this Privacy Policy, and you agree to the terms and conditions of this Privacy Policy.



When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier which allows the Site to store information to identify visitors to the Site. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.  We refer to this information as “Order Information.”

References to “Personal Information” in this Privacy Policy, include both Device Information and Order Information.



We use the personally identifiable information you provide to:

provide the features and functionality of the Site;

fulfill your requests for our products and services;

communicate with you about the status of your orders and other inquiries about our products and services;

send you information about our products and services;

for our internal business purposes, such as data analysis, audits and so forth;

help us create content that is most relevant to you; and

provide notices about the results of sweepstakes, contest, and other promotions.

We use your email address to communicate with you about your account and to send you certain notification emails. You can change the frequency of those emails in your Alta Gracia account settings.

When you purchase products from the Site, we may use your email address or other personally identifiable information to send marketing messages and notifications from time-to-time, whether or not you created an account with us.



As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Alta Gracia may use third party service providers to place ads on our behalf across the internet and sometimes on the Site. They may collect anonymous information about your visits to our Site, and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements for goods and services. This anonymous information is collected through the use of a web beacon, which is industry standard technology used by most major sites. If you would like more information about this practice and to know your choices about not having this anonymous information about you used by our third party service providers, please contact us at info@altagraciaapparel.com.


Name of Third Party Partner

What info is shared with or collected by this partner

Partner's purpose

Link to Partner's privacy policy


Anonymous order information, IP

Ad network



Anonymous order information, IP, and URL clickstream

Ad network



Anonymous order information, IP, and URL clickstream

Social/sharing tools



Anonymous order information, IP, and URL clickstream

Social/sharing tools


(including Instagram)

Anonymous order information, IP, and URL clickstream

Social/sharing tools


Google AdServices

Anonymous order information, IP, and URL clickstream

Ad network


Google Analytics

Anonymous IP, URL clickstream related to viewing specific designer's products and stores



Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

In addition, Alta Gracia is a dynamic marketplace with a branded products and content. You may opt-in to receive from our partners emails, notifications of promotions and the like, as offered by such partners. You have the right to decline to opt-in to take advantage of this service.



Our Site includes social media features, such as the Facebook Like button, and widgets, such as the “ShareThis” button or interactive mini-programs that run on our Site. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.



We share your Personal Information with third parties only in the ways that are described in this Privacy Policy. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here.  Additionally, Stripe is our online payment processor.  You can review Stripe’s Privacy Policy here  to see how they use your Personal Information.

We may also share non-personally identifiable information and aggregate information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) for other business purposes.

We also use non-personally identifiable information, such as usage data and aggregated data, for other lawful purposes, such as to create blog posts and content that others may find useful.

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Alta Gracia may release information (including your name, addresses, telephone number, and account activity) when we, in our sole discretion, believe that such release is necessary or appropriate to:

  • comply with law;
  • comply with subpoenas, warrants, court orders, government investigations, or other legal process;
  • enforce or apply the provisions of any of the Terms of Use ;
  • investigate or respond to allegations of fraud, intellectual property infringement, or other unlawful activity;
  • investigate fraud or similar claims;
  • protect the rights, property or safety of Alta Gracia, our users, or others;
  • protect our operations; or
  • permit us to pursue available remedies or limit the damages that we may sustain.

In the event that Alta Gracia is acquired by or merges with another company, Alta Gracia reserves the right to transfer, in connection with such acquisition or merger, all information we have collected from our users. You will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personally identifiable information, as well as any choices you may have regarding your personally identifiable information.



The Site is not intended for children under the age of 18 and we do not knowingly collect personal information from for visitors or users of the Site in this age group.



We will retain the information collected for the duration that you remain an Alta Gracia Apparel customer, and a reasonable time thereafter. If you’d like us to delete the information you have provided, please contact us at info@altagraciaapparel.com and we will respond in a reasonable time. Please note we may be required to retain certain information by law.  Non-personally identifiable and aggregated information may be stored indefinitely.


If you are a California resident you have the right to request information from Alta Gracia regarding the manner in which AltaGracia shares certain categories of your personal information with third parties, for the third parties’ direct marketing purposes. California law provides that you have the right to submit a request to Alta Gracia at its designated address and receive the following information:

  • The categories of information AltaGracia disclosed to third parties for the third parties' direct marketing purposes during the preceding calendar year; and
  • The names and addresses of third parties that received the information, or if the nature of
  • their business cannot be determined from the name, then examples of the products or
  • services marketed.

You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. You may request a copy by contacting us at info@altagraciaapparel.com.



Depending on the browser you are using, you may be able to choose to block third party cookies or browse in a private browsing mode. Our website is accessible when private browsing is turned on, although not all features may be available. The information we collect is governed by this Privacy Policy.



We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.



For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail info@altagraciaapparel.com